How to Choose the Right Materials, Colors, and Lighting for Your Retail Display and Fixture
Retail displays and fixtures are essential elements of your store design. They showcase your products, attract customers, and enhance your brand image. But how do you choose the right materials, colors, and lighting for your retail display and fixture? Here are some tips to help you make the best decision.
Choose Materials That Make Sense for Your Merchandise
The first thing you need to consider is what type of merchandise you’re going to be displaying on your fixtures. A finish that clashes with the merchandise is going to feel awkward and uninviting to your customers. For example, if you sell jewelry, you might want to opt for glass or metal fixtures that reflect the sparkle and elegance of your products. If you sell clothing, you might want to choose wood or fabric fixtures that create a cozy and comfortable atmosphere.
You also need to consider the durability and maintenance of the materials. You want your fixtures to last long and look good, so you need to choose materials that can withstand wear and tear, dust, and stains. For example, laminate or melamine are easy to clean and resistant to scratches, while solid wood or veneer require more care and polishing.
Choose Colors That Match Your Brand Identity and Customer Preferences
The colors of your retail display and fixture can have a significant impact on your customers’ mood, perception, and behavior. Colors can evoke different emotions and associations, so you need to choose colors that match your brand identity and customer preferences. For example, if you want to convey a sense of luxury and sophistication, you might want to use black, gold, or silver. If you want to convey a sense of freshness and vitality, you might want to use green, blue, or yellow.
You also need to consider the contrast and harmony of the colors. You want your fixtures to stand out from the background, but not clash with it. You also want your fixtures to complement each other, but not blend in with each other. A good rule of thumb is to use the 60-30-10 rule, which means that 60% of your store should be the dominant color, 30% should be the secondary color, and 10% should be the accent color.
Choose Lighting That Highlights Your Products and Sets the Mood
Lighting is one of the most important aspects of retail display and fixture design. Lighting can highlight your products, create a focal point, and set the mood of your store. But how do you choose the right lighting for your retail display and fixture? Here are some factors to consider:
- Brightness: The brightness of your lighting should be appropriate for the type of products you sell and the ambiance you want to create. For example, if you sell jewelry, you might want to use bright and sparkling lighting to make your products shine. If you sell books, you might want to use soft and warm lighting to create a cozy and inviting atmosphere.
- Color Temperature: The color temperature of your lighting refers to the hue or tone of the light, which ranges from warm (yellowish) to cool (bluish). The color temperature of your lighting can affect how your products and colors look, as well as how your customers feel. For example, warm lighting can make your products look more natural and appealing, and create a relaxing and welcoming mood. Cool lighting can make your products look more crisp and modern, and create a stimulating and energetic mood.
- CRI: The CRI (Color Rendering Index) of your lighting refers to how accurately the light reveals the true colors of your products. The higher the CRI, the more realistic and vibrant your products will look. A CRI of 80 or above is recommended for most retail applications.
- Type: There are different types of lighting that you can use for your retail display and fixture, such as ambient, accent, decorative, and task lighting. Ambient lighting provides the general illumination of your store, while accent lighting draws attention to specific products or areas. Decorative lighting adds aesthetic appeal and personality to your store, while task lighting helps customers and staff perform certain activities, such as reading labels or checking out. You need to balance and coordinate these types of lighting to create a harmonious and effective lighting scheme.
Conclusion
Choosing the right materials, colors, and lighting for your retail display and fixture can make a big difference in your store’s appearance, performance, and profitability. By following these tips, you can create a retail display and fixture that showcases your products, attracts customers, and enhances your brand image.